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The Impact of Social Support on Women's Innovative Work Behavior with the Mediating Role of Work-Family Conflict in Advertising Companies

نوع مقاله : ویژه نامه به زبان انگلیسی

نویسندگان

1 Department of Management, Faculty of Economics and Administrative sciences, Ferdowsi University of Mashhad, Mashhad, Iran.

2 Department of Management, Faculty of Economics and Administrative sciences, Ferdowsi University of Mashhad, Mashhad, Iran

3 Department of Management, Faculty of Economics and Administrative sciences, Ferdowsi University of Mashhad

چکیده

Aim: Given the importance of employee innovation in the performance of advertising organizations, this study seeks to examine the effect of social support (family and work) on women's innovative work behavior with the mediating role of work-family conflict. The answer to the question can help to a better understanding of this issue.
Methods: This study was a descriptive/survey in terms of the data collection method and applied in terms of purpose. A questionnaire containing 53 questions was designed by the standard measures of previous studies and randomly distributed among 568 female employees in advertising companies in the two metropolises of Iran to collect data. Then, the structural equation model and the software of Amos software, and SPSS were used to analyze the data and test the assumptions of the relationship between the conceptual model.
Results: The hypothesis test showed that work-family conflict mediates the relationship between social support (family and work) and repetitive thought. The role of moderating epetitive thought in the relationship between work-family conflict and innovative work behavior was also demonstrated. Besides, the research findings indicate the negative impact of social support (family and work) on work-family conflict.
Conclusion: Innovative work behavior has been studied in various research due to its importance. However, the present study, for the first time, shows how social support can affect innovative work behavior through work-family conflict and repetitive thought

کلیدواژه‌ها

عنوان مقاله [English]

The impact of social support on women's innovative work behavior with the mediating role of work-family conflict in advertising companies

نویسندگان [English]

  • amir fakoor 1
  • Alireza khorakian 2
  • Arezoo Hashemi Amin 3

1 Department of Management, Faculty of Economics and Administrative sciences, Ferdowsi University of Mashhad, Mashhad, Iran.

2 Department of Management, Faculty of Economics and Administrative sciences, Ferdowsi University of Mashhad, Mashhad, Iran

3 Department of Management, Faculty of Economics and Administrative sciences, Ferdowsi University of Mashhad

چکیده [English]

Purpose: Given the importance of employee innovation in the performance of advertising organizations, this study seeks to examine the effect of social support (family and work) on women's innovative work behavior with the mediating role of work-family conflict. The answer to the question can help to a better understanding of this issue.
Methodology: This study was a descriptive/survey in terms of the data collection method and applied in terms of purpose. A questionnaire containing 53 questions was designed by the standard measures of previous studies and randomly distributed among 568 female employees in advertising companies in the two metropolises of Iran to collect data. Then, the structural equation model and the software of Amos software and SPSS were used to analyze the data and test the assumptions of the relationship between the conceptual model.
Findings: The hypothesis test showed that work-family conflict mediates the relationship between social support (family and work) and repetitive thought. The role of moderating of repetitive thought in the relationship between work-family conflict and innovative work behavior was also demonstrated. Besides, the research findings indicate the negative impact of social support (family and work) on work-family conflict.
Originality: Innovative work behavior has been studied in various researches due to its importance. However, the present study, for the first time, shows how social support can affect innovative work behavior through work family conflict and repetitive thought.
Given the importance of employee innovation in the performance of advertising organizations, this study seeks to examine the effect of social support (family and work) on women's innovative work behavior with the mediating role of work-family conflict. The answer to the question can help to a better understanding of this issue.
Methodology: This study was a descriptive/survey in terms of the data collection method and applied in terms of purpose. A questionnaire containing 53 questions was designed by the standard measures of previous studies and randomly distributed among 568 female employees in advertising companies in the two metropolises of Iran to collect data. Then, the structural equation model and the software of Amos software and SPSS were used to analyze the data and test the assumptions of the relationship between the conceptual model.

کلیدواژه‌ها [English]

  • work social support
  • family social support
  • work-family conflict
  • innovative work behavior
  • advertising companies
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دست‌آوردهای روان‌شناختی
دوره 29، وِیژه نامه انگلیسی
آبان 1401
صفحه 49-64
فایل ها
سابقه مقاله
  • تاریخ دریافت: 02 آذر 1401
  • تاریخ بازنگری: 10 دی 1401
  • تاریخ پذیرش: 14 دی 1401
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