M. Joodzadeh; M. Nadaf; A. Darziyan Azizi; S. E. Hashemi
Abstract
Brand is among invaluable intellectual asset for ventures impressing their function in the market. Orientation with the brand personality impetus over consumers behavior may assist managers in business and traders set up better plas establish influensive marks and signs outshowing consistent effects ...
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Brand is among invaluable intellectual asset for ventures impressing their function in the market. Orientation with the brand personality impetus over consumers behavior may assist managers in business and traders set up better plas establish influensive marks and signs outshowing consistent effects on orderers concepts leading them maximising optimum interests, lucrative that is due to researches manifested procurers prefer brands congruent with their characters. The actual quest probes into this topic by collecting data through implementing three questionnaires hierarchically: Big five model (NEO), Brand personality questionnaire and loyalty questionnaire. A number of 391 students from Ahvaz Shahid Chamran university were ad hoc participants in this investigation deploying pearson regression solidarity tests analysed revealing significant correlation between conscientious prestige and fanaticism open toward merit brand experience. That is likewise for disclosed experience and queer verity brand. Further between disclosed personality loyal to brand and queer verity merit prestige that concludes with the outcome of significant inter relation amongst all affective and active loyalty with brand characteristics.
M. Golestaneh; F. Askari
Volume 21, Issue 1 , June 2014, , Pages 101-122
Abstract
The purpose of this study was to investigate the relationships between motivational, cognition and personality variables with help seeking behavior (help seeking and help avoidance). The research method of this study was descriptive-correlational. The samples for the study consisted of 557 high ...
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The purpose of this study was to investigate the relationships between motivational, cognition and personality variables with help seeking behavior (help seeking and help avoidance). The research method of this study was descriptive-correlational. The samples for the study consisted of 557 high school students from different schools in Bushehr city, who were selected randomly through multistages and had completed the motivational- cognition questioner and the NEO inventory. A Hierarchical Regression analyses indicated that all of the predictor variables had multiple relationships with help seeking. In addition, meta-cognition, performance- approach goals, task value, organization, the need for cognition and conscientiousness were the best predictors of help seeking. Also, the Hierarchical Regression analyses indicated that all of the predictor variables had multiple relationships with help avoidance. In addition, quick learning, rehearsal, neuroticism, academic procrastination, task value and meta-cognition were the best predictors of help avoidance. The results of this study suggest that student help seeking patterns are affected by motivational, cognition and personality factors. In the end, the research results are discussed on the basis of the goal orientation theory, personality traits and meta cognition.
A. R. Mottahedi; N. Behroozi; M. Shehni Yailagh; S. Hashemi Sheykhshabani
Volume 20, Issue 2 , December 2013, , Pages 39-68
Abstract
The present study was conducted with the purpose of predicting group membership of academic giftedness and ordinariness in first grade high school students, using variables such as academic motivation, goal orientation, emotional intelligence, metacognition, direction strategies, deep approach to study, ...
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The present study was conducted with the purpose of predicting group membership of academic giftedness and ordinariness in first grade high school students, using variables such as academic motivation, goal orientation, emotional intelligence, metacognition, direction strategies, deep approach to study, self-efficacy, academic adjustment and personality traits. Nine questionnaires used in this study were: 1- Inventory of School Motivation (ISM) 2- Academic Goal Orientation (AGOR) 3- Schutte Emotional Intelligence (SSEIT) 4- Metacognition Awareness Inventory (MAI) 5- Inventory of Learning Style (ILS) 6- The Approaches to Study Inventory (ASI) 7- The Patterns of Adaptive Learning Study (PALS) 8- Adjustment Inventory for School Students (AISS) 9- NEO-FFI. To carry out the study, two samples consisting of 178 ordinary male and female high school students together with 135 gifted male and female high school students were randomly selected. To test the hypotheses and predict groups’ membership, discriminant analysis was used. Using the Enter method, the result showed that the difference between the two groups of gifted and ordinary students was significant. Using Stepwise method, effective variables were: 1- external direction 2- metacognitive regulation 3- appraisal and expression of emotion 4- deep approach to study 5- performance goal orientation 6- academic adjustment 7- intrinsic motivation 8- conscientiousness 9- neuroticism 10- avoidance performance goal orientation. Besides, when the variables were separately used to predict groups membership, variables such as performance goal orientation, avoidance performance goal orientation, appraisal and expression of emotion, metacognitive regulation, external direction, deep approach to study, academic adjustment, conscientiousness, neuroticism and openness to experience remained significant.
A. Sadeghi; I. Baghban; F. Bahrami; A. Ahmadi; H. Molavi
Volume 19, Issue 1 , June 2012, , Pages 1-18
Abstract
The purpose of this research was to study the factors that affect students᾽ (8-12 grads) career development in Isfahan. The statistical population of this research includes 8 to 12 grade participants who were 721 students. The NEO-Five Factor Inventory (NEO-FFI), Career Development Inventory-Australia-short ...
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The purpose of this research was to study the factors that affect students᾽ (8-12 grads) career development in Isfahan. The statistical population of this research includes 8 to 12 grade participants who were 721 students. The NEO-Five Factor Inventory (NEO-FFI), Career Development Inventory-Australia-short form, Skill Confidence Scale, Parent Support Inventory, Career Decision-Making Scale, Career Decision-Making Self-Efficacy Scale, Self Esteem Questionnaire and Strong Interest Inventory were used. The results showed that the effects of career decision-making self-efficacy, parent support and artistic interest were positive and the effect of indecision on career development was negative. Results showed that the effect of career decision-making self-efficacy on career development was more than the effect of other variables. The effect of parent support on career development was more than the effect of artistic interest. In addition, the results indicated that self efficacy had significant effect on interest. Finally, the results showed that neuroticism positively and conscientiousness and openness to experience negatively affected indecision.
N Sohrabi; M Shehni Yailagh; J HaghighI; M. Mehrabizadeh Honarmand
Volume 16, Issue 2 , December 2009, , Pages 3-36
Abstract
The present study was performed with the purpose of predicting group membership of talented and ordinary university students from variables, such as intelligence, creativity, personality, emotional intelligence and teaching-self-regulation strategies. In this study 5 variables, intelligence, personality ...
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The present study was performed with the purpose of predicting group membership of talented and ordinary university students from variables, such as intelligence, creativity, personality, emotional intelligence and teaching-self-regulation strategies. In this study 5 variables, intelligence, personality with 5 sub-scales, creativity with 4 sub-scales, emotional intelligence with 15 sub-scales and teaching-self-regulation strategies with 15 sub-scales, were used to predict talented students from ordinary ones. Five questionnaires were used in this study, including Cattle Intelligence Scale, Abedi Creativity Test, Revised NEO Personality Scale, Bar-On EQ Scale, and Motivational Regulation Strategies Questionnaire. The population of this study consisted of talented and non-talented students of Shahid Chamran University, in Ahvaz. The samples were selected randomly, consisting 197 talented female and male university students and 201 ordinary female and male university students. To test the hypotheses and predict group membership, Discriminant Analysis was used. Using the Enter Method, the results showed that the difference between the two groups of talented and ordinary students in 30 sub-scales, from 40 sub-scales, was significant at p<.05, indicating that the variables predicted group membership in talented and ordinary students. Also, with the use of Stepwise Method 8 sub-scales, from 40 sub-scales, remained significant.
